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Auto & General continues to affirm its footing as a formidable leader in South Africa's competitive short term insurance industry. The revolutionary streak continues with commitment to service excellence whilst retaining the core values that have positioned Auto & General as a leader in the South African insurance industry.

Auto & General milestones

Auto & General Insurance Company Ltd, part of the Telesure Investment Holdings Group, was founded on 1 June 1985.

Auto & General has been an influential player in the short-term insurance industry, displaying tremendous growth for over three decades.

Achieved an annual compound growth rate of over 50% per annum in 12 of its 15 years.

Placed first and second in SA for percentage growth by the Financial Mail and commended highly in various editions of the "Top Companies" survey.

International establishment of similar operations in the UK and Australia. 

Strong premium growth in an increasingly evolving and price-sensitive market.

Partnership milestones

The Broker division provides both significant value and support to small and large brokerages.

Broker business was given a boost in 2005 with the addition of the new business insurance offering.

Auto & General continues to make steady progress in building partnerships and alliances.

our continued relationship with Tracker has been lengthy and positive.

We also believe as Tracker does, that their product has been the reason for the recovery of the most vehicles globally.




Commitment to transformation

We are strongly committed to South Africa’s ongoing transformation efforts and have embarked on several projects to enforce this: 


  • 55% of our staff are previously disadvantaged individuals.
  • A leadership programme for previously disadvantaged individuals allows for successful candidates, who complete their training, to be considered for permanent employment.
  • An accelerated management development programme to increase our ability to fill management positions with candidates of colour.


Short term insurance & new business

The growing SME market was one of the factors that prompted Auto & General's Business Insurance product.

We are confident that it is able to meet and surpass the needs of this untapped market.

Corporate social investment initiatives

Over the years, we have focused our social responsibility efforts on assisting organisations that struggle to sustain their essential contributions to the communities they serve. The aim of our CSI strategy is to enhance the livelihoods of individuals in Diepsloot through skills development and job placement to reduce poverty.

Partnerships (Tracker, Brokers)

Auto & General has always focused strongly on its broker business and now a considerable pro-portion of sales are generated through this channel.


Auto & General Insurance Company Ltd, part of the Telesure Investment.



The start of paperless insurance, the launch of the all new computer based personal lines policy – "Excel-10".



Auto & General’s landmark head office building in Johannesburg was officially opened by President F.W. de Klerk.



The Groupʼs international operation concluded a computer software franchising agreement with a new UK insurance company.



The Computer system went live to improve client service & efficient administration.



The Company underwent a formal, independent financial evaluation and has been accorded a rating in the "A" category.




The Company re-affirmed its position as a leader in the industry with the creation of its Core Value, "An Obsession with Service".



A new Claim's Philosophy was developed in the interest of enhanced service levels.